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The Martin Marietta Orlando Presentations Department, circa 1960’s

DOWN TO EARTH: Pulling a ripcord and pushing a launch button really aren’t very different. In both cases lives are at stake. And in both cases the product must perform the way it was intended. This calls for careful designing, the correct materials, and proper packaging – a combination that won’t let you down. (Too suddenly, that is.) It’s known as reliability. Let’s be certain we design it into Sprint. SPRINT RELIABILITY


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Graphic designs from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960’s.


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The Zero Defects Program started at the Martin Company Orlando as noted in Lockheed Martin’s Zero Defects story: “that a far-reaching and influential program would be born: Zero Defects, the granddaddy of nearly every quality control program in the world.”


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For more on the early history of the Zero Defects Program and the work of the Martin Orlando Presentations Department see the interview with Martin Orlando Presentations Chief Robert Buck.


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All posters courtesy of Martin Orlando Presentations Department Artist Herb Beard.


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There is no second chance with SECURITY: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. The Zero Defects Program s...

DCN's are very costly: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. The Zero Defects Program s...

A chain is no stronger than its weakest link: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. The Zero Defects Program s...

TARGET ZERO DEFECTS: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. The Zero Defects Program s...

ONE MISTAKE CAN CAUSE A LOT OF WORRY: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. The Zero Defects Program s...

DOWN TO EARTH: Martin Company Poster, circa 1960's

Graphic design from The Martin Company Orlando Presentations Department created for the Zero Defects Program, circa 1960's. Excerpt: Pulling a ripcord...

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