Orlando circa 1968

Explore the pages of a booklet published around 1968 with information and photographs from Orlando and surrounding areas including shopping, sports venues, education, leisure, employment, real estate and more. The purpose of the publication appears to be to entice individuals and businesses to relocate to the Orlando / Central Florida area.

The booklet does not identify the publishing organization but acknowledges Malcolm S. Baroway as editor, Robert A. West as designer, Normal Sandhaus as art director and Thomas Conlon as principal photographer.

Featured are photographs of the interior of the Winter Park Mall (location of the Friends of the Orlando Public Library’s Ye Olde Book Sale), Tinker Field, Florida Technological University (now University of Central Florida), Walt Disney World, the Orlando Municipal Auditorium (now the Bob Carr Auditorium), Winter Park Art Festival, and more.

Pages 44 and 45 features the waterfall in the middle of the old Winter Park Mall located near the intersection of 17-92 and Lee Road. The mall was anchored by Ivey’s department store on the north end and J. C. Penney’s on the south . It was very popular because it was air conditioned – not like Colonial Plaza which was an open air mall. The Friends of the Orlando Public Library used to hold the “Ye Olde Book Sale” in the middle of the mall once a year. There were always many great buys and antique books. It was a very simple mall but the many live plants and the huge waterfall made it a nice place to sit and talk with friends after shopping. McCory’s lunch counter was out of 1950s where you could get a great BLT and fountain soda or vanilla or cherry Coke or Root beer float. My favorite store was World Bazaar!

Click here for the entire booklet in pdf format or view selected images from the publication under IMAGES below. To view larger images, right click and save to your device.